Simple - Keeping it Simple
Emily James, Claire Esling and Lindsay Weedon
For nearly half a century, Simple has defined itself by what it is not - no colour, no perfume. However, as competitors have put increasing emphasis on ingredient led hyperbolic claims, Simple's reductive positioning had started to limit the brand's growth.
Simple – Keeping it Simple
Emily James - RKCR/Y&R, Claire Esling - Simple, Lindsay Weedon - PHD
INTRODUCTION
For nearly half a century Simple has defined itself by what it is not – no colour, no perfume, no harsh chemicals. But as the rest of the beauty...
