Similarity and diversity in European attitudes

Ruben Mohedano, Thomas Glaser, Melania Bortun and Daniel Debomy

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more generally about them.

Similarity and diversity in European attitudes

Qualitative research as a key for strategic decision–making in a cross cultural environment

Daniel Debomy OPTEMMelania Bortun Data MediaThomas Glaser Information and Communication, European Commission's Delegatation andRuben Mohedano European Commission's Directorate General Press and Communication.

INTRODUCTION

In preparing this paper, we tried to build on the experience of the very many pan–European studies which have been carried out in the last 30 years or so, for quite different types of client firms and organisations, by OPTEM's research team and OPTEM's partners across Europe.

Every study, even...

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