Silentnight - My First Bed Launch - A media strategy you can trust

This is a good example of a thoughtful and well-integrated campaign. To support the launch of their new My First Bed range of beds for children, Silentnight ran a multi-channel campaign designed to stimulate sales through ‘pester power’.
Agency: Feather BrooksbankAuthor: Gary Wise

Silentnight – My First Bed. A Media Strategy You can Trust

I'm going to explain the media strategy devised by Feather Brooksbank to launch Silentnight's My First Bed range. To do this, I won't be using any...