Sigortam.net: Renewed website

Sigortam.net, an insurance company, increased the number of users, pages viewed and organic channel visits in Turkey by optimising its website.

Campaign Details

Brand: Sigortam.netAgency: Sigortam.netRegion: EMEA

Strategy

Objective

We have renewed our site both in terms of UX/UI and technological infrastructure; while doing that, we have also developed a brand new algorithm to provide customized offers to our users. Thus, we changed the way users interact with our websites thoroughly. The video clip describes our core value propositions.

We learned the following insights from the focus groups, surveys, and usability tests conducted with Ipsos and Xedzone; then, we created our roadmap with these insights.

  • We have seen that customers want to buy the most suitable...

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Insights Team
Bray Leino

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