In 2007, when spending on advertising in the U.S. grew by just 0.6%, out-of-home spending increased by more than 7%, according to Nielsen Monitor-Plus, the second consecutive year that expenditures on outdoor significantly outpaced the growth of the advertising market in general.
Signs of the times
You don't have to look far these days to find reports of shrinking ad budgets and dwindling media buys. Just don't tell the folks selling out-of-home media.
In 2007, when spending on advertising in the U.S. grew just 0.6...