Campaign details
Brand: SignalBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Oral healthMedia channels: Social media, Television, Video on demand, Voice, chatbotsBudget: Up to 500k
Signal: Love signal
Toothpaste brand, Signal-123-Charcoal, pioneered a mechanism for audience interaction with its own branded TV content to gain market leadership with women in Myanmar.
