| Agency: JWT |
SickKids – Believe
Winner: Not for Profit - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): Fiscal 2005
Start of Advertising/Communication Effort: September 12, 2005
Base Period for Comparison: Fiscal 2004...
SickKids – Believe
SickKids is a well-known and respected 130-year-old institution, but it was not remotely top of mind when it came to donations.
