Sick Kids: Sick Kids vs conventional fundraising

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

Campaign details

Brand: SickKids FoundationBrand owner: SickKids FoundationEntrant company: Cossette, TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels:Email marketing, Online display, Online video, Outdoor, out-of-home, Search...