Show Me Your Home and I Will Tell You Who You Are

Olof Eriksson, Britt-Marie Eriksson and Lena Gilchrist

This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate.

Show Me Your Home And I Will Tell You Who You Are

Building homes based on consumer's values and lifestyles. Using interactive tools to present strategic insight.

Lena Gilchrist Ipsos-Eureka ABBritt-Marie Eriksson and Olof Eriksson Skanska

Background

Skanska,...

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