Show Me Your Home and I Will Tell You Who You Are

This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate.

Show Me Your Home And I Will Tell You Who You Are

Building homes based on consumer's values and lifestyles. Using interactive tools to present strategic insight.

Lena Gilchrist Ipsos-Eureka ABBritt-Marie Eriksson and Olof Eriksson Skanska

Background

Skanska,...