Show me the money: How marketing can help ecommerce shift from “profitless prosperity” to the Jerry Maguire era

Brands need to rethink ecommerce operations to focus less on growth and more on profit, with marketers having a central role in driving this shift.

Watch the related session from the Cannes Lions festival here.

J.P. Castlin has a warning for any brand that is focused on driving ecommerce growth without thinking about profitability.

“The end of ‘profitless prosperity’ is very much here,” Castlin, an...