Should My Advertising Stimulate an Emotional Response?

The role and use of emotion in advertising is discussed in this article from Millward Brown. It argues that the generation of emotion is crucial for successful marketing and that many brands benefit from an association with positive emotions.

Should My Advertising Stimulate an Emotional Response?

The generation of emotion is crucial for successful marketing. Many brands benefit from an association with positive emotions. However, the fact that the most successful brands tend to have a balanced...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today