Retail is hard, fast, competitive.
And when you are Africa's largest retailer, with over 30 million people who shop in our more than 2 989 stores every day, it is easy to flip past all the good things the business is, and has been doing quietly for years - pre-pandemic, pre-economic downturns, pre-energy crises, pre-political unrest and the knock-on fallout of all this.
The challenge
Just five South African rands. A single coin. Equivalent to roughly 30 cents in the US, or 28 cents in Europe. Shoprite have over the years been adding R5 items to our basket of goods...