Shoppers’ behaviour in recession can have long-term implications

Gill Aitchison

Ipsos research in 22 countries shows that shoppers across both developed and emerging markets are turning to cheaper and own-label brands.

Shoppers' behaviour in recession can have long-term implications

Gill Aitchison

In recent months, grocery retailers have had to discount prices heavily to sustain sales revenue and share and, in many cases, merely to survive.

We have also seen the continuing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today