Shoppers’ behaviour in recession can have long-term implications

Gill Aitchison

Ipsos research in 22 countries shows that shoppers across both developed and emerging markets are turning to cheaper and own-label brands.

Shoppers' behaviour in recession can have long-term implications

Gill Aitchison

In recent months, grocery retailers have had to discount prices heavily to sustain sales revenue and share and, in many cases, merely to survive.

We have also seen the continuing growth of the discounters, led by German retailers and now expanding across Europe. While Aldi and Lidl have led the way, Carrefour, with its Dia and Ed fascias, has also been extending new, low-priced private label lines. Tesco has hit back with its own range of discounted brands, as well as its existing private label business. The Rewe group has...

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