Shifting consumer values and brand perceptions in recession
Vanella Jackson and Farrah Bostic
The paper discusses the findings of research in three countries (US, UK and China) into the changes now occurring in people’s values, which underpin their attitudes to consumption and brands.
Shifting consumer values and brand perceptions in recession
Vanella Jackson and Farrah Bostic
There is no doubt that there has been a dramatic shift in society's values in recent years, and that this pace of change is speeding up.
The great enabler for this...
