Sharp Corp.: More To See campaign
Ed DingerOVERVIEW
Japanese electronics company Sharp Corp. had experienced limited success in television manufacturing and was a lackluster brand in the United States until a change in leadership in the late 1990s resulted in the company focusing on liquid crystal display (LCD) technology, in which it had been a leader for more than 25 years. In 2001 Sharp introduced the Aquos line of flat-panel LCD TVs. To improve brand perception in the United States and drive sales globally, the company, with ad agency Wieden & Kennedy, launched the "More to See" campaign in...