Sharing and Implementing New Ideas Across Borders

Jay K. Gronlund

Discusses the problem for global businesses adapting to different local country cultures. Successful global companies have shown flexibility (e.g.

Sharing and Implementing New Ideas Across Borders

The importance of integrating global strategies with cultural diversity

Jay K. Gronlund, The Pathfinder Group, Inc.

Getting people from diverse cultures to share information is never easy, whether the situation involves a cross border task force or a small, localized merger. I witnessed this challenge in March 1999 when I was asked to mediate and help finalize a merger in Slovakia. There were many organizations involved in this process, each representing a different perspective: a U.S. based NGO, a not-for-profit company sponsored by UNIDO, a local environmental service firm and the...

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