Shaping e-commerce experiences for luxury brands

Martin Bui

Retailers have mastered how to provide customers with a positive indulgent and memorable in-store experience, now they must ensure that their online platforms, such as e-commerce, replicate the same.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

The luxury industry is booming. Despite being in the midst of a cost-of-living crisis luxury brands are reporting strong sales. Imports of Swiss watches to the UK increased by 31%in the first six months of 2022, and the likes of Burberry, Dior and Louis Vuitton all saw an increase in sales. These brands now hold a unique position – where many brands are cutting back, reducing...

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