In many ways, we see 2022 as the ‘first of the next’ as we move from the pandemic pressures and associated shifting behaviours, to a world that seeks to recapture what we missed, in new ways and spaces – always with the overarching drive for sustainability...
Seven brand experience trends for 2022
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience will lead to new inspiration and strategies for 2022.