Serpents with tails in their mouths: a reflexive look at qualitative research.

This paper aims to address the issue of being a respondent, and goes full circle by using qualitative research to delve into respondents' experiences of being 'researched' in the UK, US, India and China.

Serpents with tails in their mouths: a reflexive look at qualitative research

Anjul Sharma and Gareth PughSynovate, United Kingdom

INTRODUCTION TO OUR GARDEN, ITS MAIN CHARACTERS AND THE STORY OF OUR GENESIS

Picture the Garden of Eden. Eve is standing at the...

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