Serpents with tails in their mouths: a reflexive look at qualitative research
Anjul Sharma and Gareth PughSynovate, United Kingdom
INTRODUCTION TO OUR GARDEN, ITS MAIN CHARACTERS AND THE STORY OF OUR GENESIS
Picture the Garden of Eden. Eve is standing at the foot of the Tree of Knowledge, and coiled in the Tree is the Serpent looking knowingly at that luscious apple. All it needs is for the Serpent to persuade her to take that first bite – one bite of that apple and knowledge will be hers. She is, of course, being tempted. Or is she?...