Seriously Strong Cheddar - How advertising created a seriously big impact on seriously strong cheese

McLelland’s powerful performance as one of the fastest-growing grocery brands in the UK has been very impressive.
Agency: 1576Author: Ruth Lees

Seriously Strong Cheddar – How Advertising Created a Seriously Big Impact on Seriously Strong Cheese

INTRODUCTION

This paper will prove how advertising successfully grew a little-known cheddar cheese brand with awareness...