Sense To Sensuality
The repositioning of the Jetta brand within the South African Market
Carrin MerkelVolkswagen South Africa andJeanette DeetlefsCentre for Proactive Marketing
Introduction
- Consolidation The world vehicle One vehicle suits all markets A single platform to satisfy all ... Reduced complexity in manufacturing
These are some of the buzzwords emanating from the world's largest and most successful manufacturers. But can this be realised? If...