Sense and scent: building emotional bonds through engagement measurement

There is a need to better measure the insights and emotional expectations of today's consumers if the fragrance industry is to evolve from a functional to emotional paradigm for building brand identities.

Sense and scent: building emotional bonds through engagement measurement

Robert PassikoffBrand Keys, Inc, United States

Kerry O'ConnorMirror Group Newspapers Limited, United Kingdom

WAKING UP TO SMELL THE PROVERBIAL COFFEE

The Fragrance Industry has recently...

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