Senokot - The transformation of a constipation remedy to an inner-health product

Senokot, the UK brand leader in constipation treatment, had 30.5% market value share. However there was a strong belief that both the Senokot brand and the constipation market had a great untapped potential.
Agency: Cheetham Bell JWT

Senokot - The Transformation of a Constipation Remedy to an Inner-Health Product

UNTAPPED POTENTIAL

Early in 2004 Senokot was the UK brand leader in constipation treatment (and still is), with 30.5% market value share1, however there was a strong belief that both the Senokot brand and the constipation market had a great untapped potential. The Senokot brand had been around for over 50 years; it was an old brand that needed to be made more relevant to today's world. Although one in five of us suffer from constipation at some point in our...

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