The visual layout of Amazon’s search results has changed a lot in the last year - it’s packed with brands that are completely unfamiliar to many shoppers. How did Amazon become populated with so many so-called “junk brands?”
In short, Amazon’s top search results aren’t simply a list of the most relevant items based on a user’s search terms - they’re a compilation of results from sellers who have specifically paid to monopolize the results for specific search terms. The result is a much more populated results page than previously available to users, rife with ads and confusing, even...