Selecta Supreme Bestseller: It’s a Family Thing
Loren Saguil, Tricia Cruz, Rica Paquio
Ice cream brand Selecta shifted its target from parents to whole households in the Philippines during the COVID-19 pandemic with a campaign to drive sales of its best-selling flavour.
Campaign details
Brand: Selecta Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Online video, Websites & microsites, Online displayBudget: Up to 500k
Executive...
