Seize the holiday season in North America and make good use of integrated media
Reviewing the overseas marketing in the North American market in the past year, seizing the holiday season is definitely a part that cannot be ignored for the brand, especially in the heavy season at the end of the year. Right after the pandemic, North American consumers actually spend more on holiday purchases than in previous years, or at least not less; at the same time, the brands/categories they buy are also closely related to Chinese overseas brands. Then, when overseas brands seize this opportunity, they must think about cross-media strategies and the use of emerging streaming media from the perspective of media strategy.
