Seismic: Helping a US unicorn spread its EMEA wings

Red Lorry Yellow Lorry, a full-service tech PR and marketing agency, helped Seismic, a United States leader in sales and marketing enablement technology, to implement a tailored multi-region content and media relations strategy across the UK, France and Germany.

Campaign details

Brand: Seismic Brand owner: Seismic Entrant company: Red Lorry Yellow Lorry, London Market: Europe Sector: Information Technology Media channels: Public relations, Word of mouth, influencers Budget: Up to 500k

Executive summary

Seismic (https://seismic.com/) is a well-known 'unicorn' brand in the US and a leader in sales and marketing enablement technology. However, when it approached full-service tech PR and marketing agency Red Lorry Yellow Lorry ('the lorries' - https://

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