Segmenting food markets – The role of ethnocentrism and lifestyle in understanding purchasing intentions
Bahtişen KavakHacettepe University
Lale GumusluogluBilkent University
INTRODUCTION
The present study investigates whether lifestyle...
Bahtişen KavakHacettepe University
Lale GumusluogluBilkent University
INTRODUCTION
The present study investigates whether lifestyle...
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