Segmentation And Consumer Insight
The rise of the concept of one-to-one marketing and communication in the 1990s was thought to herald the end of the usefulness of, or need for, consumer or customer segmentation. If each customer can...
The rise of the concept of one-to-one marketing and communication in the 1990s was thought to herald the end of the usefulness of, or need for, consumer or customer segmentation. If each customer can...
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