Sega of America, Inc. & Take-Two Interactive Software, Inc.: Beta-7 campaign

When Electronic Arts (EA) held the position as the world's largest independent video game publisher in 2003, a bilateral effort was made by Take-Two Interactive Software and Sega of America to overtake EA's number one selling football game with their own ESPN NFL 2K5.

Sega of America, Inc. & Take-Two Interactive Software, Inc.: Beta-7 campaign

Kevin Teague

OVERVIEW

When Electronic Arts (EA) held the position as the world's largest independent video game publisher in 2003, a bilateral effort was made by Take-Two...

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