See you at Long: 18° 3′ 0 E Lat: 59° 19′ 30 N: How technology improved out-of-home research
Daniel CuendeCuende Infometrics S.A., Spain
INTRODUCTION
Established in 1991, the aim of CUENDE Infometrics has been to design and develop systems...
“See you at Long: 18° 3\' 0 E Lat: 59° 19\' 30 N” - How technology improved out-of-home research
This paper focuses on improvements introduced in 2007/08 to Geomex, the out-of-home audience measurement system in Spain.
