See, Feel, Think, Do: The Power of Instinct in Business
Shaun SmithInternational speaker and consultantAndy MilliganLeading brand consultant
The greatest businessmen throughout history understood – almost instinctively – what people would value and why, and then delivered it as simply and as easily as possible. But over the years, as markets have evolved and people's have become more sophisticated and more emotional, we have begun to see business not as a simple process, but a complex one.
Business has become so important that we have sought to eliminate its risk by schooling ourselves in its best practices,...