Sebamed: The Talking Asterisk

Manisha Sain, Ramanathan Venkataramani, Bushra Halim

Anti-hairloss shampoo brand Sebamed took a principled stance to responsibly promote its product amidst a hyperbole-filled category in India.

Campaign details

Brand: Sebamed Brand owner: USV Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Hair care Media channels: Print - general, Social media, Outdoor, Out-of-home Budget: 500k - 1 million

Executive summary

What do you do when...

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