ScottishPower - Energising The Energy People

ScottishPower’s continuing battle with Scottish/British Gas makes for a good case study. With an all-staff commitment to ‘do more for you’ and by exploiting a price advantage to the full, ScottishPower was able to re-engage with its customers to reduce churn.
Agency: The BridgeAuthors: Alan Clarke and Brian Crook

ScottishPower – Energising The Energy People

INTRODUCTION

In 2003 The Bridge and ScottishPower entered an IPA Advertising Effectiveness paper identifying that, to ensure the future prosperity of...