Author: Not credited |
Scottish Awards 2001
The Scottish Executive
Anti-domestic abuse: Domestic abuse there's no excuse
Introduction
This paper concerns the anti domestic abuse campaign Domestic Abuse There's No Excuse. It will highlight how a fundamental change in communication strategy led to the abandonment of the previous flawed approach of targeting perpetrators in favour of an audience more likely to change their behaviour and therefore make a significant difference to the levels of incidence and tolerance of the problem the Scottish general public.
The change in...