Scottish National Blood Transfusion Service - Meeting the demand for blood in Scotland

Sara Hurst

The challenge was to ensure that SNBTS collected enough blood supplies to allow medical work to continue unhindered throughout Scotland over the Christmas period.
Agency: 1576 AdvertisingAuthors: Sara Hurst

Scottish National Blood Transfusion Service - Meeting the demand for blood in Scotland

Background

Historically SNBTS advertising had taken a fairly 'soft' approach by simply telling the general public that blood donors are greatly appreciated and asking them to donate regularly and at key holiday periods (notably Summer and Christmas). As the average number of donations per donor traditionally falls well below the number of donations possible (1.6 per year against a possible 4) there has always been the opportunity to increase donations from existing donors, who received regular appeal messages via...

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