Scottish National Blood Transfusion Service - Meeting the demand for blood in Scotland

Sara Hurst

The challenge was to ensure that SNBTS collected enough blood supplies to allow medical work to continue unhindered throughout Scotland over the Christmas period.
Agency: 1576 AdvertisingAuthors: Sara Hurst

Scottish National Blood Transfusion Service - Meeting the demand for blood in Scotland

Background

Historically SNBTS advertising had taken a fairly 'soft' approach by simply telling the general public that blood...

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