Scottish Leader - There's only one Scottish Leader
Ralph Ainsworth, Ian Wright and Simon Kitchman
Consumption of blended Scotch whisky in the UK is in long-term decline, with distribution dominated by multiple grocers who view Scotch as a key weapon in their price wars.
| Agency: family | Authors: Ralph Ainsworth, Ian Wright and Simon Kitchman |
Scottish
leader
There's
only one Scottish Leader
OVERVIEW
This
paper tells the story of a small brand with big ambitions.
It's
March 2001. Scottish Leader is a blended Scotch whisky that...
