Scottish Leader - There's only one Scottish Leader

Consumption of blended Scotch whisky in the UK is in long-term decline, with distribution dominated by multiple grocers who view Scotch as a key weapon in their price wars.
Agency: familyAuthors: Ralph Ainsworth, Ian Wright and Simon Kitchman

Scottish leader

There's only one Scottish Leader

OVERVIEW

This paper tells the story of a small brand with big ambitions.

It's March 2001. Scottish Leader is a blended Scotch whisky that...