Agency: The Union Advertising Agency | Authors: Giles Moffatt, Dr Stephen Tagg and Gillian Govan |
Scottish Executive – Life after death: the difficult business of signing people up to organ donation
CONTEXT
This paper is about the difficult business of signing volunteers up to the UK's Organ Donor Register.
Around 8000 people in the UK need a transplant of some sort in the near future. Their lives depend upon it. Without donors, it won't happen.
Unfortunately, to become a donor, you have to die.
Which explains perhaps why people have a mental block when it comes to signing up....