Scottish Executive - Drug Dealers Don’t Care. But we do

Richard Marsham, David Amers and Claire Wood

This Silver Award-winning campaign for the Scottish Executive aimed to persuade and empower people to provide information on drug dealers in their local area.
Agency: The Leith AgencyAuthors: Richard Marsham, David Amers and Claire Wood

Scottish Executive – Drug Dealers Don't Care. But we do

INTRODUCTION

This is the story of how the Scottish Executive tackled the drug problem in a radical way. Rather than focus attention solely on drug users and potential users, it targeted the perpetrators of the problem – the dealers themselves.

In the face of enormous barriers, the “Drug Dealers Don't Care” campaign empowered people to provide essential information about drug dealing in their area. Such was the impact of the campaign that Hugh Henry (Deputy Minister...

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