| Agency: The Union, Feather Brooksbank | Authors: Lesley Cullen, Geraldine Maguire, Don Roberts, Beverley Hart and Lisa Howlett |
Scottish Awards 2001
ScotRail
Famous for 15 minutes
SUMMARY
In 1999 consumer attitudes towards train travel were poor....
Scotrail
This case study demonstrates how the agency was able to create a campaign aimed at averting negative impact on the brand.
