The objective
Passenger Vehicles & UV Segment, in 2019, was already facing one of the biggest declines in over two decades as rising uncertainties, BS6 implementation, difficult financing & economic slump. New high spender entrants such as Kia & MG Motors had already disrupted the market with high spends, large discounts. In 2020, Covid added rocket fuel to the already burning fire with auto sales along with the marketing budgets for the Auto industry dropping to zero overnight.
Amongst all this, Scorpio, the iconic brand, had limited budgets to achieve its objective of maintaining its sales & staving off the...