Schmackos: Sales go wacko for Schmackos

Schmackos, a dog food brand, reversed a five-year sales decline by reinvigorating a 30-year-old campaign platform of 'Dogs go wacko for Schmackos' in Australia.

Campaign details

Brand: SchmackosAdvertiser: Mars PetcareEntrant: adam&eveDDB Category: Single MarketPrincipal author: Jack Spicer, adam&eveDDB Contributing authors:Luke Williams, adam&eveDDB ; Les Binet, adam&eveDDB ; Heather Alderson, adam&eveDDB...

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