Schering-Plough Healthcare Products, Inc.: Little Miss Coppertone campaign

Coppertone Suntan Cream hit the market in 1944. At the time, dark tans were considered healthy, and most people did not imagine a link between overexposure to the sun and skin cancer.

Schering-Plough Healthcare Products, Inc.: Little Miss Coppertone campaign

Deborah Mack

Overview

Coppertone Suntan Cream hit the market in 1944. At the time, dark tans were considered healthy, and most people did not imagine a link between overexposure to...