SBS Metropolitan Youth study

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries.

SBS Metropolitan Youth study

Peter BehrendsSBS Broadcasting, Netherlands

Matthias Steinmann and Knut HackbarthTelecontrol Group, Switzerland

INTRODUCTION

Knowing the behavior and the needs of teenagers is a difficult task for broadcasters. Young people are...