SBI Life: Making Indians financially immune

Vinit Jani, Ekta Relan

SBI Life, the life insurance brand, launched a product to establish relevance and result in increased awareness and sales in India.

Campaign details

Brand: SBI Life InsuranceBrand owner: State Bank of IndiaEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Financial servicesMedia channels:Public relations, Online video, Social media,...

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