Save The Children: 100 Words Pain_ting

Save The Children, a non-profit organisation, launched a campaign on its 100th anniversary in South Korea to draw attention to the verbal abuse suffered by children.

Campaign details

Brand: Save the ChildrenAgency: Overman SeolCountry: South Korea

Objectives

Save The Children lagged far behind UNICEF, World Vision and a few local NGOs in Korea. (The brand's Top Of Mind (TOM) the was fourth with 4%.) In order to increase...