Brand: Save-A-LotBrand owner: Onex CorporationEntrant company: The Via Agency - USAIdea creation: The Via Agency PortlandMarket: North AmericaSector: RetailMedia channels: Mobile & apps, Online video, Social media, Word of mouth, influencers, KOLs, Sales promotion, Point-of-purchase, in-store, Video on demandBudget: 1 - 3 million
Executive summary
Save A Lot created a bold brand campaign that could change the trajectory of its business. But it wouldn't have the chance to realize the long-term value of a stronger brand if the campaign couldn‘t...