Sanofi: United by our purpose

Sanofi, the French pharmaceutical company, developed a film-based campaign to promote internal brand cohesion, winning praise from employees and thousands of external views.


Following years of aggressive M&A, French pharma giant Sanofi needed to bring its disconnected workforce together. But a superficial "One Sanofi"-style campaign wouldn't do it. We needed to stimulate a radical culture shift – a willingness...

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