Sanofi-Aventis: Spirit Of Freedom campaign

On August 8, 1997, the United States Food and Drug Administration (FDA) announced new guidelines regulating direct-to-consumer (DTC) advertising of prescription drugs.

Sanofi-Aventis: Spirit Of Freedom campaign

William Baue

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Hoechst Marion Roussel became a part of Sanofi-Aventis. The essay continues to refer...

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