Sandy Hook Promise: Back to school

Sandy Hook Promise (SHP), a non-profit organisation tackling gun violence, recaptured attention in the USA with a back-to-school campaign with a twist.

Campaign details

Brand: Sandy Hook PromiseBrand owner: Sandy Hook PromiseAgency: PHDMarket: USA

Executive summary

Sandy Hook Promise needed to recapture America's attention as the 2019–20 school year began. So, we did what any brand that provides school essentials...